X's Premium+ Price Hike: A Consequence of Grok 3's Arrival?
X doubles Premium+ prices after Grok 3's release, sparking questions about value and strategy.
Matilda
X's Premium+ Price Hike: A Consequence of Grok 3's Arrival?
The world of social media and artificial intelligence continues to intertwine, and recent developments at X (formerly Twitter) and xAI, Elon Musk's AI company, perfectly illustrate this evolving relationship. Just hours after xAI unveiled Grok 3, the latest iteration of its AI model, X significantly increased the price of its Premium+ subscription plan, which, notably, grants users access to Grok. This move has sparked discussions about X's strategy, the value proposition for Premium+ subscribers, and the growing influence of AI on social media platforms. The Price Surge and Its Implications The price hike for X Premium+ is substantial, effectively doubling the cost for users. The monthly subscription price in the U.S. has reportedly jumped to $50, with the yearly price reaching $350. This isn't the first time X has adjusted its Premium+ pricing; a similar increase occurred just a couple of months prior, in December. This rapid succession of price adjustments raises sever…