X Amplifies Legal Battle Against "Systematic Illegal Boycott," Adding Industry Giants to Lawsuit
X sues Nestlé, Lego, and others, claiming an illegal advertiser boycott led by the WFA and GARM.
Matilda
X Amplifies Legal Battle Against "Systematic Illegal Boycott," Adding Industry Giants to Lawsuit
The legal saga surrounding X, formerly known as Twitter, has taken a dramatic turn as the social media platform escalates its legal action against what it terms a "systematic illegal boycott" by advertisers. Initially targeting the World Federation of Advertisers (WFA) and its brand safety initiative, the Global Alliance of Responsible Media (GARM), X has significantly broadened its lawsuit, now including prominent multinational corporations such as Nestlé, Abbott Laboratories, Colgate, Lego, Pinterest, Tyson Foods, and Shell. This move underscores the company's determination to combat what it perceives as a coordinated effort to undermine its advertising revenue and market position. The seeds of this legal confrontation were sown in August 2024 when X, under the leadership of CEO Linda Yaccarino, filed its initial lawsuit. The core allegation was that the WFA, through GARM, orchestrated an advertiser boycott, coercing X to adhere to GARM's Brand Safety Standards. T…
