The Metaverse Crossroads: Meta's AI Pivot and the Uncertain Future of Virtual Worlds

Meta's shifting to AI, Sonos struggles, and business cards persist. Join The Vergecast for a look at change in the tech world.
Matilda
The Metaverse Crossroads: Meta's AI Pivot and the Uncertain Future of Virtual Worlds
Remember when Meta, formerly Facebook, rebranded itself with a name that screamed "metaverse"? It wasn't just a name change; it was a declaration of intent, a bold vision of a future dominated by immersive virtual worlds. Fast forward to 2025, and the narrative has shifted dramatically. While the metaverse still flickers on the horizon, Meta's primary focus has undeniably pivoted towards artificial intelligence. This shift isn't a sudden whim. It's a strategic move driven by the undeniable potential of AI. Meta's development of powerful AI models like Llama, combined with innovative products like the Ray-Ban Meta Smart Glasses, positions the company as a major player in the AI arena. Their existing monetization model, honed through years of Facebook ads, provides a solid foundation for integrating and profiting from AI technologies. It's a logical progression, capitalizing on existing strengths and adapting to the evolving tech landscape. But this…