Tabby's Meteoric Rise: From BNPL Pioneer to MENA Fintech Giant, Eyeing IPO and Beyond
Tabby, a leading BNPL provider in MENA, has doubled its valuation to $3.3B after a $160M Series E funding round.
Matilda
Tabby's Meteoric Rise: From BNPL Pioneer to MENA Fintech Giant, Eyeing IPO and Beyond
The world of fintech is a dynamic landscape, where understanding regional nuances is paramount to success. While developed markets often embrace Buy Now, Pay Later (BNPL) as a convenient alternative to credit cards, its impact in emerging markets like the Middle East is even more profound. Here, where credit card penetration is low but consumer spending power is significant, BNPL offers a compelling solution. Tabby, a trailblazer in the MENA region's fintech scene, has capitalized on this trend, achieving remarkable growth and solidifying its position as the most valuable fintech company in the region. Its recent $160 million Series E funding round, which doubled its valuation to a staggering $3.3 billion, underscores its potential and fuels its ambitious plans for expansion, including a highly anticipated IPO. This impressive feat comes less than 18 months after Tabby's $200 million Series D round, which valued the company at $1.5 billion. The company's meteoric rise …
