Company Stories

Sonos Shake-Up: CMO Exits, Veteran Steps In Amidst App Fiasco

Sonos CMO Jordan Saxemard exits after a short tenure amidst a troubled app launch.

Matilda

Sonos Shake-Up: CMO Exits, Veteran Steps In Amidst App Fiasco

The winds of change continue to blow through Sonos, the renowned audio brand, as the company navigates a critical period. Just months after joining the team, Chief Marketing Officer Jordan Saxemard has departed Sonos, leaving a void in the leadership ranks. This news, delivered during an internal call on Monday, signals a significant shift in the company's direction as it grapples with the fallout from a troubled app launch and looks towards a crucial 2025. Stepping into the breach is Lindsay Whitworth, a Sonos veteran with over two decades of experience, who will lead marketing efforts on an interim basis. Saxemard's tenure at Sonos was brief, lasting only a few months since his arrival in May 2024. Brought in by former CEO Patrick Spence after a successful stint at Dyson, Saxemard's mission was to inject fresh energy into Sonos's marketing strategies. However, sources suggest that he struggled to align with the company's core values and long-standing mission. …

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