Rivian Shifts Gears: Hands-Off Highway Driving and the Road to Full Autonomy
Rivian accelerates its autonomous driving roadmap, launching hands-off highway assist soon and eyeing full eyes-off capabilities by 2026.
Matilda
Rivian Shifts Gears: Hands-Off Highway Driving and the Road to Full Autonomy
In a landscape where the future of driving is being rapidly redefined, Rivian has emerged from its development phase to make significant strides in autonomous vehicle technology. The electric vehicle (EV) manufacturer, known for its rugged and adventure-ready trucks and SUVs, recently announced its plan to launch a hands-off highway driver assist system "in a few weeks," with an "eyes-off" version slated for 2026. This move positions Rivian to compete directly with established players like Ford (BlueCruise) and General Motors (SuperCruise), while also addressing the increasing demands of consumers for advanced driver-assistance systems (ADAS). The Evolution of Rivian's Autonomous Vision Rivian's ambition in autonomous driving was evident from its initial unveiling in 2018. CEO RJ Scaringe painted a vivid picture of a future where Rivian vehicles could seamlessly navigate roads, autonomously meeting owners at the end of hiking trails or other adventures. Howev…