Meta's Ray-Ban Smart Glasses: A Super Bowl Moment and a Glimpse into the Future of AI Wearables

Meta's Ray-Ban smart glasses are having their Super Bowl moment, with new AR features and a big ad push.

Matilda

Meta's Ray-Ban Smart Glasses: A Super Bowl Moment and a Glimpse into the Future of AI Wearables

Meta's Ray-Ban smart glasses are stepping into the spotlight, with a Super Bowl ad campaign and a new model boasting AR features. This marks a pivotal moment for the tech giant as it aims to bring AI-powered wearables into the mainstream. But is the world truly ready for a wave of intelligent devices that see what we see? Meta is betting big on its wearables. Two ad spots featuring the Ray-Ban Meta smart glasses will air during the Super Bowl, one showcasing comedic chaos with Chris Hemsworth, Chris Pratt, and Kris Jenner. This star-studded campaign underscores Meta's ambition to popularize AI-powered wearables. Mark Zuckerberg recently revealed impressive sales figures, announcing that over one million Ray-Ban Meta glasses were sold in 2024. His vision is even grander, aiming for "many hundreds of millions and eventually billions of AI glasses" in the future. This year, Meta plans to release updated versions, including a premium model with a small display for not…

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