EU Unboxes Strategy to Tackle Low-Cost E-commerce Risks, Slaps Shein with Consumer Protection Action
EU tackles cheap imports with new e-commerce rules and action against Shein.
Matilda
EU Unboxes Strategy to Tackle Low-Cost E-commerce Risks, Slaps Shein with Consumer Protection Action
The European Union is cracking down on the surge of ultra-low cost e-commerce, unveiling a comprehensive strategy to address the risks associated with cheap imports flooding the market. This initiative coincides with a significant consumer protection action taken against fast-fashion giant Shein, signaling a clear intent to hold these platforms accountable. The EU's move comes as a "tsunami" of inexpensive goods, often failing to meet safety and quality standards, has raised concerns about consumer safety, environmental impact, and fair competition. The "Tsunami" of Cheap Imports: A Growing Concern The rise of e-commerce has democratized access to goods, but it has also led to an unprecedented influx of low-value consignments entering the EU market. The sheer volume of these imports – estimated at 4.6 billion in 2024, equivalent to 12 million parcels daily – has overwhelmed existing regulatory frameworks. This surge, doubling from 2023 and tripling from 2022,…
