Duolingo's Bold Move: Did They Really Kill Off Duo the Owl?
Duolingo shocked users by "killing" its beloved mascot, Duo the owl, in a Cybertruck accident.
Matilda
Duolingo's Bold Move: Did They Really Kill Off Duo the Owl?
Duolingo, the popular language learning app, recently sent shockwaves through its user base with a dramatic announcement: Duo the owl, their iconic mascot, was dead. The alleged culprit? None other than Elon Musk's Cybertruck. This outlandish storyline, complete with a eulogy delivered by Duolingo CEO Luis von Ahn on TikTok, has taken the internet by storm. While some might question the wisdom of "killing off" a beloved brand mascot, Duolingo's gamble appears to be paying off. According to Similarweb, a digital market intelligence provider, Duolingo has seen a significant surge in engagement since the campaign launched: Android Monthly Active Users: Up 25% year over year worldwide Global Android Downloads: Jumped 38% the day after the campaign Web Searches: Increased by 58% Appfigures, an app analytics firm, reports that iOS downloads also spiked on the day of Duo's "death," reaching the highest number of worldwide downloads for Duolingo so far this year. But…