Bird's Strategic Realignment: Navigating the AI Boom with a Focus on Customer Proximity

Bird cuts 120 jobs in strategic realignment, focusing on customer proximity and leveraging AI.

Matilda

Bird's Strategic Realignment: Navigating the AI Boom with a Focus on Customer Proximity

The tech landscape is in constant flux, and even established players must adapt to survive and thrive. Bird, the Amsterdam-based cloud communication service formerly known as MessageBird, is the latest company to announce a significant restructuring, impacting 120 jobs – roughly one-third of its total workforce. This strategic realignment, as the company describes it, is driven by the rise of artificial intelligence and a need to optimize its global operations for better customer service. This move follows a similar restructuring just a year prior, where Bird cut 90 employees and slashed prices to compete with industry giants like Twilio, Klaviyo, and Attentive. This latest development signals a deeper shift in Bird's strategy, one that prioritizes customer proximity and leverages the transformative power of AI. A Deeper Dive into the Restructuring: The announcement, confirmed by Bird founder and CEO Robert Vis, reveals that the majority of the impacted roles are located in Europ…

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