Apple's App Strategy: A Far Cry from Google's Graveyard

Apple's App Strategy: A Far Cry from Google's Graveyard

The recent launch of Apple's "Invites" app has sparked a wave of commentary, with some critics drawing parallels to Google's often-criticized approach to app development – launching and then abruptly discontinuing services. This comparison, however, paints an inaccurate picture of Apple's app strategy. While Google's "graveyard" of abandoned projects is well-documented, Apple's approach, while not without its shifts, is fundamentally different. This article delves into Apple's app philosophy, examining its recent releases, updates, and even its handling of apps that have evolved or merged with other services. The evidence suggests that Apple doesn't simply abandon its "hobby apps"; rather, it nurtures them, learns from user feedback, and integrates them thoughtfully into its ecosystem. Apple's App Ecosystem: A Story of Evolution, Not Abandonment The narrative of Apple abandoning its apps simply doesn't hold up under s…