Apple Returns to X After Year-Long Advertising Hiatus: A Sign of Shifting Sands?
Apple has resumed advertising on X after a year-long pause.
Matilda
Apple Returns to X After Year-Long Advertising Hiatus: A Sign of Shifting Sands?
Apple, the tech giant renowned for its sleek iPhones and cutting-edge software, has quietly resumed advertising on X (formerly Twitter) after a year-long pause. This move, spotted by MacRumors, signals a potential thaw in the frosty relationship between Apple and the Elon Musk-owned social media platform. The return of Apple's ads, promoting Safari's privacy features and the Apple TV Plus show "Severance," begs the question: What prompted this change of heart? Apple's departure from X in late 2023 was part of a larger exodus of major advertisers, including Amazon, Disney, Comcast, Warner Bros. Discovery, and IBM. This mass retreat was triggered by growing concerns over brand safety, fueled by controversial remarks made by Elon Musk, particularly those related to antisemitic conspiracy theories and white pride. These comments, coupled with Musk's perceived laissez-faire approach to content moderation, created a toxic environment that many brands deemed incomp…
