YouTube Music Ditches Subscribers for a More Dynamic "Monthly Audience" Metric
YouTube Music replaces subscriber count with "Monthly Audience," a more dynamic metric reflecting real-time artist engagement
Matilda
YouTube Music Ditches Subscribers for a More Dynamic "Monthly Audience" Metric
YouTube Music is shaking things up. In a move that reflects the evolving landscape of music consumption, the platform is experimenting with a new metric to gauge artist popularity: "Monthly Audience." This shift away from the traditional subscriber count aims to provide a more accurate and dynamic reflection of an artist's reach and engagement. The Rise of "Monthly Audience" YouTube Music, recognizing the limitations of the subscriber count in accurately capturing the true impact of an artist on the platform, is exploring a more holistic approach. "Monthly Audience" is designed to be a "fan-facing public metric" that offers a real-time snapshot of an artist's popularity. It updates daily to reflect the total number of unique listeners and viewers across all YouTube formats within the past 28 days. How "Monthly Audience" is Calculated This new metric takes a comprehensive view of an artist's presence on the platform. "Month…