X Sees Revenue Surge Despite User Decline, Fueled by AI and Premium Features
AI Boosts X Revenue Despite User Drop.
Matilda
X Sees Revenue Surge Despite User Decline, Fueled by AI and Premium Features
A recent paradox has emerged in the X ecosystem: despite a decline in daily active users, consumer spending within the app has skyrocketed. Data from Appfigures reveals a staggering 76.3% year-over-year increase in global consumer spending on the X mobile app between January 1-20, 2024 and the same period in 2025. This surge in revenue is a testament to the growing influence of premium features and the integration of AI capabilities. Unpacking the Numbers: Global Spending Soars: Global consumer spending reached $13.4 million in January 2025, a significant leap from $7.6 million in the same period of 2024. U.S. Market Growth: The U.S. market witnessed a substantial 61.4% increase, with spending rising from $4.4 million in 2024 to $7.1 million in 2025. Monthly Fluctuations: While overall spending trended upwards, monthly figures exhibited some variability. December 2025 saw the highest spending at $25.6 million, likely influenced by the U.S. elections. Premium Subscriptions Dominate: The top…