Toyota Reaches for the Stars: Invests in Rocketry and Unveils Ambitious Space Exploration Plans
"Toyota shocks CES 2025 with surprise rocketry announcement & investment in spaceflight."
Matilda
Toyota Reaches for the Stars: Invests in Rocketry and Unveils Ambitious Space Exploration Plans
CES 2025 saw a surprising announcement from Toyota Chairman Akio Toyoda: the company is "exploring rockets" and has made its first investment in Interstellar Technologies, a Japanese spaceflight company. This bold move, coupled with the opening of Toyota's innovative "Woven City," signals a significant shift in the company's long-term vision, extending beyond traditional automotive boundaries. A New Era of Mobility: Beyond Earthly Limits Toyoda, known for his unconventional approach to business, emphasized the concept of "invention by multiplication," highlighting the potential for groundbreaking innovation when diverse technologies converge. He eloquently stated, "When it comes to what’s possible when you work together, the sky’s the limit. And speaking of the sky, we’re exploring rockets, too. Because the future of mobility shouldn’t be limited to just Earth, or just one car company." This statement, likely a subtle jab at Tesla and Spac…