The Rise of Custom Feeds: Flipboard's Surf App Introduces its Own Video Feed

Flipboard's new app, Surf, introduces its own video feed, offering personalized content from across the open social web.
Matilda
The Rise of Custom Feeds: Flipboard's Surf App Introduces its Own Video Feed
The recent TikTok ban in the U.S. has sparked a wave of innovation in the social media landscape. Following Bluesky's launch of a dedicated video feed, Flipboard's new app, Surf, has introduced its own unique take on video content consumption. Surf: Navigating the Open Social Web Surf is designed to be a hub for exploring the open social web, connecting users with decentralized services like Mastodon and Bluesky. By offering a curated video feed, Surf aims to differentiate itself from these platforms and provide users with a more personalized and engaging experience. Beyond Bluesky's Trending Videos: Initially, Surf's video feed aggregated content from Bluesky's "trending video" feed and posts featuring the #SkyTok hashtag. However, the company is actively working on personalizing the feed based on individual user preferences. This evolution will allow Surf to stand out from Bluesky's own video offerings, showcasing the power of third-party developers to …