Reelo: A Potential TikTok Rival Built on the AT Protocol, Not Just Bluesky

Matilda
Reelo: A Potential TikTok Rival Built on the AT Protocol, Not Just Bluesky
The decentralized social media landscape is buzzing with activity, and a new contender is emerging in the short-form video arena. While many developers are focused on building apps for Bluesky, a new project called Reelo is taking a different approach. Instead of simply layering onto Bluesky, Reelo is built on the underlying AT Protocol, the same technology that powers Bluesky. This strategic decision allows Reelo to break free from Bluesky's limitations and offer a richer, more TikTok-like experience, including longer videos, advanced editing tools, and future plans for livestreaming. This distinction is crucial. Existing Bluesky video apps, such as Bluescreen, Videos for Bluesky, and Skylight, are inherently tied to Bluesky's functionality. Since Bluesky was initially conceived as a competitor to X (formerly Twitter), it lacks the robust feature set needed to truly rival TikTok. These limitations hinder the development of full-fledged video platforms within the Bluesky eco…