MacBook Air OLED Delay: A Setback or Strategic Shift?
"MacBook Air OLED Delayed: Apple shifts strategy after underwhelming iPad Pro sales. Learn more."
Matilda
MacBook Air OLED Delay: A Setback or Strategic Shift?
The wait for a MacBook Air boasting the vibrant hues and deep blacks of an OLED display might be significantly longer than initially anticipated. A recent report from The Elec, a reputable Korean tech publication, suggests that the first MacBook Air to feature OLED technology could arrive as late as 2029, pushing back the previously speculated 2027 timeline. This unexpected delay has sparked a wave of discussion within the tech community, with many questioning the reasoning behind Apple's apparent shift in strategy. The iPad Pro Factor: A Disappointing Debut? The Elec attributes this decision to underwhelming sales figures for the initial batch of iPad Pro models equipped with OLED displays. Apple, it seems, had envisioned a surge in iPad Pro demand following the introduction of OLED technology, a premium feature often associated with high-end devices. However, the anticipated sales boost failed to materialize. This perceived market response has seemingly prompted Apple to reassess it…