Instagram Shuts Down In-Feed Ads Program for Creators

Instagram ends in-feed ad revenue sharing program for creators.

Matilda

Instagram Shuts Down In-Feed Ads Program for Creators

Instagram has discontinued a program that allowed creators to directly earn revenue from ads displayed within their profiles. This decision marks another shift in the platform's approach to creator monetization, a strategy that has seen several experiments and adjustments in recent years. The Program and its Limited Reach Initially launched in 2022, the program enabled eligible creators in the US to earn a share of the revenue generated from ads placed between their posts. The program gradually expanded in 2024 to include creators in Canada, South Korea, Japan, and Australia. However, despite this expansion, the program remained relatively limited in its scope. Continued Ad Placement and Advertiser Control While creators will no longer directly benefit from these in-feed ads, Instagram will continue to display ads within the feeds of non-teen public profiles. This remains a significant revenue stream for Meta, the parent company of Instagram. Furthermore, advertisers will retain the a…

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