Instagram Reels Now 3 Minutes Long: A Victory for Creators, But Is It Enough?
Instagram Reels now up to 3 minutes long.
Matilda
Instagram Reels Now 3 Minutes Long: A Victory for Creators, But Is It Enough?
Instagram has finally bowed to user pressure and increased the maximum length of Reels videos to 3 minutes. This significant change, announced by Instagram head Adam Mosseri, marks a substantial shift in the platform's video strategy, especially considering Mosseri's previous resistance to longer-form content. A Turning Point for Video on Instagram For years, Instagram has been playing catch-up to TikTok in the short-form video race. While Reels, Instagram's answer to TikTok, has seen impressive growth, the 90-second limit had been a significant constraint for creators. Many felt it stifled creativity and hindered their ability to tell compelling stories. Mosseri himself acknowledged these concerns, stating that 90 seconds were "just too short" based on user feedback. This admission represents a significant turnaround from his stance last July, where he argued that longer videos could compromise Instagram's "core identity" and dilute its focus on conne…