Honey regains users despite controversy over misleading discount practices.
Matilda
Honey: Regaining Users Despite Shady Tactics
Honey, a popular browser extension known for aiding users in finding coupon codes, has experienced a surge in users despite being exposed for questionable business practices in December 2024. While the extension initially shed around 3 million users on Chrome, it has managed to regain its footing, boasting 18 million users once more. However, the ethical implications of Honey's tactics remain a cause for concern. How Honey Operates Honey's appeal lies in its promise to unearth and deliver the most advantageous coupon codes for various online retailers. However, recent user experiences suggest that the extension rarely identifies substantial discounts. A viral YouTube video in late 2024 exposed Honey's dubious practices, highlighting how it 'hijacks' affiliate codes through 'last click attribution' policies employed by numerous affiliate programs. This manipulation harms content creators who rely on affiliate marketing for income. The Disadvantageous Impact on …
