Epic Games Store Lures EU Developers With Promise to Pay Apple Fees

Epic Games covers EU developer fees in bid to challenge Apple's App Store dominance.
Matilda
Epic Games Store Lures EU Developers With Promise to Pay Apple Fees
Epic Games is making a bold move to entice developers to its iOS app store in the European Union. The company has announced plans to cover the fees that developers must pay to Apple when distributing their apps through the Epic Games Store within the region. This strategic move comes as Epic Games seeks to gain a stronger foothold in the competitive mobile app market, particularly in the face of Apple's stringent App Store policies. Understanding the Core Technology Fee (CTF) At the heart of this initiative lies the Core Technology Fee (CTF), a 0.50 euro fee that developers must pay to Apple for every app install. This fee applies universally, regardless of whether an app is free or generates revenue through in-app purchases or subscriptions. While Apple provides certain exemptions for small developers (no CTF for three years if earning under 10 million euros) and those with fewer than a million annual app installs, the CTF remains a significant barrier for many developers seeking t…