Apple Shifts Focus to AI with Key Personnel Change and Siri Upgrades on the Horizon
Apple shifts focus to AI, signaling a potential change in priorities and a new era for Siri.
Matilda
Apple Shifts Focus to AI with Key Personnel Change and Siri Upgrades on the Horizon
Apple is undergoing a significant strategic shift, placing renewed emphasis on artificial intelligence (AI) development, particularly with its voice assistant Siri. This renewed focus is underscored by a key executive change and planned upgrades to Siri's capabilities. Kim Vorrath, a 36-year Apple veteran instrumental in the development of Vision Pro software, has been appointed as a top deputy to AI chief John Giannandrea. This move signals a potential prioritization of AI over other projects, including the Vision Pro, and highlights Apple's commitment to becoming a major player in the rapidly evolving AI landscape. Executive Shake-Up Signals a New Era for Apple AI The appointment of Kim Vorrath to the AI and machine learning division is a significant development. Vorrath's extensive experience at Apple, including her work on the original iPhone software, brings a wealth of expertise and leadership to the AI team. This strategic move suggests that Apple aims to inject more …