Apple Offers iPhone Discounts in China as Competition Intensifies

Apple Offers iPhone Discounts in China as Competition Intensifies

Beijing, January 2, 2025 – Apple Inc. is offering significant discounts on its latest iPhone models in China, a strategic move to defend its market share against the growing dominance of domestic rivals like Huawei. This four-day promotional event, running from January 4th to 7th, provides discounts of up to 500 yuan ($68.50) on various iPhone models when purchased using specific payment methods. The flagship iPhone 16 Pro and Pro Max will receive the highest discount, while the iPhone 16 and 16 Plus will see a 400 yuan reduction. A Competitive Landscape This aggressive discounting strategy comes at a time when Chinese consumers are becoming increasingly cautious with their spending due to the country's economic slowdown and deflationary pressures. Consumer inflation in November reached a five-month low, further impacting consumer sentiment. Apple has been facing a decline in its market share in China, the world's largest smartphone market. The resurgence of Huawei, fueled by its …