Amazon Prime's Clothing Try-On Program to End: A Shift Towards AI-Powered Shopping

Amazon Prime ends clothing try-on program, shifting focus to AI-powered shopping.
Matilda
Amazon Prime's Clothing Try-On Program to End: A Shift Towards AI-Powered Shopping
Amazon Prime is discontinuing its popular "Try Before You Buy" program, a service that allowed Prime members to order up to six clothing items, try them on at home for seven days, and then pay for only what they kept. The program will officially cease operations on January 31st, 2025. This decision comes as Amazon shifts its focus towards AI-powered shopping experiences. The company believes that its new features, such as Virtual Try-On (which uses AR to display 3D shoe models on the user's feet) and personalized size recommendations (leveraged by large language models), will better serve customer needs and improve the overall shopping experience. A Look Back at Prime Try Before You Buy Launched in 2018 as Amazon Wardrobe, the "Try Before You Buy" program quickly gained popularity among Prime members. It offered a convenient way to shop for clothing without the risk of receiving items that didn't fit or were unsuitable. The program's flexibility and ease o…