Roku's Sports Channel Expands with Exclusive X Games Streaming Rights
Roku scores big with exclusive X Games streaming rights, expanding its sports channel and challenging traditional TV.
Matilda
Roku's Sports Channel Expands with Exclusive X Games Streaming Rights
Roku, the popular streaming device and platform, has made a significant move into the world of sports broadcasting by securing the exclusive US streaming rights to the 2025 X Games Aspen and an additional, yet-to-be-announced summer X Games event. These events will be streamed live on Roku's free 24/7 sports channel, further solidifying the platform's position as a major player in the sports streaming landscape. A New Era for the X Games The X Games, renowned for its high-flying action and extreme sports, have a long history of captivating audiences worldwide. Originally founded by ESPN, the event has undergone various ownership changes and streaming partnerships over the years. However, Roku's acquisition of the exclusive US streaming rights marks a new chapter for the X Games, offering fans a convenient and accessible platform to enjoy the thrilling competitions. Roku's Growing Sports Portfolio Roku's sports channel has been steadily expanding its offerings, providin…