GM scraps Cruise robotaxi service, focusing on personal vehicle autonomy and Super Cruise.
Matilda
GM Pulls the Plug on Cruise Robotaxi Service
General Motors has made the strategic decision to discontinue funding its Cruise robotaxi service. This move aligns with the company's evolving strategy, which now prioritizes the development of autonomous driving technology for personal vehicles and the enhancement of its advanced driver-assistance system, Super Cruise. The Costly Pursuit of Robotaxis The decision to abandon the robotaxi venture stems from the immense financial burden it imposed on GM. Cruise's substantial losses, particularly the staggering $3.48 billion incurred in 2023, coupled with the lack of a clear path to profitability, made it increasingly difficult to justify continued investment. A Shift in Strategy GM CEO Mary Barra explained that the decision to consolidate efforts with internal teams working on advanced driver-assistance systems and personal vehicle autonomy is driven by the significant time and expense required to scale a robotaxi business in a highly competitive market. This strategic shift aims t…
