Apple Pay's First Rival on iPhone: Vipps Lands in Norway
Apple Pay's first rival, Vipps, arrives on iPhone. Norway leads the way in mobile payment innovation.
Matilda
Apple Pay's First Rival on iPhone: Vipps Lands in Norway
A significant shift in the iPhone ecosystem is underway. Vipps, a popular mobile payment app in Norway, has become the first third-party service to leverage Apple's newly opened NFC capabilities. This development, driven by EU regulations, marks a pivotal moment, potentially reshaping the future of mobile payments on iOS devices. Breaking Down the Barriers Traditionally, Apple Pay has been the sole option for tap-to-pay transactions on iPhones. However, with the release of iOS 18.1, Apple has opened up its NFC chip to third-party developers, a direct response to regulatory pressure from the European Union. Vipps: A Pioneer in the New Landscape Norwegian iPhone users can now utilize Vipps for a variety of payment scenarios, including: Tap-to-pay transactions: Conveniently make payments at physical stores. Online purchases: Securely complete transactions on websites and apps. Default payment method: Set Vipps as the primary payment option on your iPhone. This newfound flexibility empowers u…