Amazon is shutting down Freevee / A Shift in Amazon's Streaming Strategy
Matilda
Amazon is shutting down Freevee / A Shift in Amazon's Streaming Strategy
In a strategic move that underscores the evolving landscape of streaming services, Amazon has announced the phasing out of its Freevee brand. This decision comes as the company seeks to streamline its video offerings and capitalize on the growing popularity of ad-supported streaming. The Rise and Fall of Freevee Originally launched in 2019 as IMDb Freedive, the service underwent rebranding to IMDb TV and, subsequently, Freevee in 2022. Initially, Freevee focused on offering a mix of licensed content and original programming, including popular series like "Bosch: Legacy" and "Jury Duty." However, as Amazon introduced advertising to Prime Video in 2023, the distinction between the two platforms became increasingly blurred. With both services offering a blend of ad-supported and subscription-based content, the need for a separate Freevee brand began to diminish. Amazon's Strategic Shift By sunsetting the Freevee brand, Amazon aims to simplify its streaming ecosystem fo…
