Amazon's Rufus: The AI Shopping Assistant Takes Center Stage
Matilda
Amazon's Rufus: The AI Shopping Assistant Takes Center Stage
In a world increasingly driven by artificial intelligence, Amazon continues to push the boundaries of innovation. The latest example of this is the expansion of Rufus, its AI-enabled shopping assistant, to new markets in Europe and the Americas. This move solidifies Amazon's position as a leader in the AI-powered shopping space. What is Rufus? Rufus is an AI-powered chatbot designed to enhance the online shopping experience. Trained on a vast dataset of customer reviews, product catalogs, and public data, Rufus is capable of understanding and responding to natural language queries. Whether you're searching for the perfect gift, comparing different product models, or seeking expert advice, Rufus is there to assist you every step of the way. Key Features of Rufus •Product Search: Simply describe what you're looking for, and Rufus will provide a curated list of relevant products. •Product Comparison: Rufus can compare products based on various criteria, such as price, features, an…