Prime Video Scores Big with NBA: Streaming More Than 66 Games Annually Starting 2025.

Matilda
Prime Video Scores Big with NBA: Streaming More Than 66 Games Annually Starting 2025.
Amazon’s Prime Video is set to revolutionize sports broadcasting by becoming a significant player in NBA streaming starting with the 2025-2026 season. An 11-year deal will see Prime Video airing over 66 regular-season NBA games and 20 playoff games annually. This monumental shift signifies a broader trend of sports transitioning from traditional television to streaming platforms. The deal involves not only Amazon but also Disney and Comcast-owned NBC Universal, each securing substantial broadcasting rights. A New Era for NBA Broadcasting Prime Video's entry into the NBA broadcasting scene marks a significant departure from the league's long-standing partnership with Warner Bros. Discovery, which has aired games on TNT for almost 40 years. The NBA's decision to align with streaming services highlights the increasing importance of digital platforms in reaching younger and more tech-savvy audiences. Amazon’s deal is valued at $1.93 billion annually, demonstrating the company'…