Epic Games' Strategic Maneuver to Relaunch Fortnite on iPhone in the EU
Matilda
Epic Games' Strategic Maneuver to Relaunch Fortnite on iPhone in the EU Background: The Epic-Apple Clash The confrontation between Epic Games and Apple has been one of the most high-profile legal battles in the tech industry. The dispute began in August 2020, when Epic Games introduced a direct payment system in the "Fortnite" app, circumventing Apple's 30% commission fee on in-app purchases. This move led to Apple promptly removing "Fortnite" from the App Store, citing violations of its policies. Epic retaliated with a lawsuit, accusing Apple of monopolistic practices. The legal battle resulted in a mixed verdict, with the court ruling in favor of Apple on most counts but also mandating changes to its anti-steering rules. Despite the ruling, the tension between the two companies persisted, and "Fortnite" remained unavailable on Apple's App Store. The Digital Markets Act: A Game-Changer The European Union's Digital Markets Act (DMA) is a transformative piece of legislation aimed at ensuring fair competition and enhanc…