Apple Intelligence is the company’s new generative AI offering
Matilda
Apple Intelligence is the company’s new generative AI offering
Apple has finally lifted the veil on Apple Intelligence, its highly anticipated venture into generative AI. Branded as Apple Intelligent (A.I., get it?), this initiative promises to reshape the user experience across Apple’s ecosystem with a strong emphasis on safety, personalization, and privacy. Personalization and Contextual Understanding "Most importantly, it has to understand you and be grounded in your personal context, such as your routine, relationships, and communications," emphasized CEO Tim Cook during WWDC. "And of course, it has to prioritize privacy from the ground up. This is more than artificial intelligence; it's personal intelligence, marking the next major stride for Apple." Apple Intelligence aims to know its users intimately, leveraging vast amounts of personal data from applications like Calendar and Maps within Apple’s ecosystem. This integration ensures that Apple Intelligence can offer genuinely personalized and contextually relevant sugge…