X Custom Timelines use AI to personalize feeds. Here’s how Grok-powered timelines work and what it means for users.
Matilda
Hands On With X’s New AI-Powered Custom Feeds
The new X Custom Timelines feature is already raising big questions: how does it work, who can access it, and will it actually improve your feed? Launched by X, the feature uses AI from Grok to create personalized topic-based feeds tailored to your interests. Available initially to premium users, this update signals a major shift in how content is discovered and consumed—and could redefine social media engagement in 2026. X Custom Timelines: A Major Shift in Personalized Feeds X is positioning Custom Timelines as one of its most significant product updates in years. Instead of relying on traditional signals like hashtags or keywords, the platform now uses AI to understand the meaning behind posts. This allows Grok to categorize and deliver content more intelligently, giving users curated feeds based on actual interests rather than surface-level trends. The idea is simple but powerful. Users can now select from over 75 topics and pin them directly to their home screen. Whether you’re inte…
