Apple's Three-Year Plan to 'Reinvent' the iPhone is Underway
Apple’s iPhone reinvention plan for 2026–2027 unveils foldable tech, Air redesigns, and a 20th-anniversary model.
Matilda
Apple's Three-Year Plan to 'Reinvent' the iPhone is Underway
Apple is gearing up for one of the most ambitious transformations in iPhone history. Over the next three years, the tech giant plans to radically change the look, feel, and functionality of its flagship device. From the sleek iPhone Air to a long-awaited foldable iPhone and a special 20th-anniversary edition, Apple is positioning itself to redefine smartphone design and user experience. Here’s everything we know so far about this groundbreaking roadmap. iPhone 17 Pro and the Launch of iPhone Air Apple kicked off its reinvention plan with the September 2025 release of the iPhone 17 Pro and Pro Max, alongside the all-new iPhone Air. The iPhone 17 Pro models introduced a fresh aluminum design with a unique “plateau” housing the triple rear cameras. A Ceramic Shield back enables MagSafe charging and accessory compatibility, marking a notable shift in both aesthetics and practicality. The iPhone Air stole the spotlight as the thinnest iPhone ever, combining portability with high-end performan…