X Adds ‘Paid Partnership’ Labels So Creators Can Ditch The Hashtags
Paid Partnership labels now live on X, helping creators disclose sponsorships clearly while staying compliant with FTC rules.
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X Adds ‘Paid Partnership’ Labels So Creators Can Ditch The Hashtags
Paid Partnership Labels: X's New Creator Transparency Tool X has officially rolled out Paid Partnership labels, giving creators a built-in way to mark sponsored content directly on their posts. Launched in early March 2026, the feature lets users toggle a disclosure setting that places a clear "Paid Partnership" tag below their content. This update answers a long-standing need for transparent advertising on the platform while helping creators stay compliant with federal guidelines. If you're wondering how to use the new label or why it matters, here's everything you need to know. What Are X's New Paid Partnership Labels? X's new Paid Partnership labels are a dedicated disclosure tool designed for creators sharing sponsored content. Instead of relying on hashtags like #ad or #sponsored, users can now apply an official badge that appears directly beneath their post. The label is visible to all followers and casual scrollers alike, making the commercial nature …
