Snapchat’s New ‘AI Clips’ Lens Format Turns Photos Into Five-Second Videos
Snapchat AI Clips lets creators build photo-to-video Lenses in minutes. Here is what it means for users, developers, and the future of social video.
Matilda
Snapchat’s New ‘AI Clips’ Lens Format Turns Photos Into Five-Second Videos
Snapchat AI Clips: The Feature That Turns a Single Photo Into a Five-Second Video Snapchat has quietly launched one of its most ambitious AI tools yet. Called AI Clips, this new Lens format transforms a single photo into a five-second video, and it is already live for subscribers. If you have ever wanted to see yourself walking a red carpet or stepping into a cinematic scene, this feature was built with exactly that fantasy in mind. What Are Snapchat AI Clips and How Do They Work AI Clips are a new type of Lens format built inside Lens Studio, the platform that lets developers and creators design and publish augmented reality and AI-powered effects known as Lenses. The core idea is straightforward but powerful: a creator builds a Lens using a single text prompt, and any user who taps that Lens can feed in their own photo to generate a personalised five-second video. What makes this different from other AI video tools on the market is the closed-prompt structure. The Lens creator defines t…