H&M Wants To Make Clothing From CO2 Using This Startup’s Tech
A startup called Rubi is turning captured CO2 into fabric. H&M, Patagonia, and Walmart are already testing it. Here is what this means for fashion.
Matilda
H&M Wants To Make Clothing From CO2 Using This Startup’s Tech
CO2 Clothing Technology Is Closer Than You Think — And Fashion Giants Are Taking Notice Every second, a garbage truck's worth of clothes is thrown away somewhere on earth. The fashion industry now produces more carbon pollution than international aviation and shipping put together. If you have ever wondered whether anything real is being done about it — something beyond recycling bins and vague sustainability pledges — the answer is yes. A biotech startup called Rubi is making fabric directly from captured carbon dioxide, and some of the world's biggest clothing brands are already lining up. What Is Rubi and Why Does It Matter Right Now
Rubi is a startup that has found a way to produce cellulose — the raw material used to make lyocell and viscose fabrics — using carbon dioxide as the primary ingredient. Instead of cutting down trees from plantations or rainforests, Rubi captures waste CO2 and runs it through a cascade of enzymes that convert it into textile-grade cellulose pulp. …
