Media & Entertainment

BuzzFeed Debuts AI Slop Apps In Bid For New Revenue

BuzzFeed launches AI apps BF Island and Conjure through Branch Office. Here is what the media giant is betting on — and why it matters.

Matilda

BuzzFeed Debuts AI Slop Apps In Bid For New Revenue

BuzzFeed Is Betting Big on AI Apps — And It Is More Interesting Than You Think If you have been following the slow, painful decline of digital media over the past decade, then the name BuzzFeed probably triggers a familiar mix of nostalgia and skepticism. The company that once built its empire on viral quizzes and addictive listicles is now taking a sharp turn into artificial intelligence. On March 17, 2026, at one of the most high-profile tech and culture events on the calendar, BuzzFeed announced a new AI-powered venture that its leadership hopes will define its next chapter. The question on everyone's mind: is this a genuine reinvention, or just another attempt to slap a trending label on a struggling business? What Is Branch Office and Why Does It Matter At the heart of BuzzFeed's new direction is a spin-off company called Branch Office. Introduced by co-founder and CEO Jonah Peretti at the South by Southwest conference in Austin, Texas, Branch Office is positioned as an inc…

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