Amazon Working On New Smartphone With Alexa At Its Core, Report Says

Amazon is developing a new Alexa-powered smartphone codenamed "Transformer."
Matilda
Amazon Working On New Smartphone With Alexa At Its Core, Report Says
Amazon's New Smartphone Is Back — And Alexa Runs Everything Amazon is building a new smartphone — and this time, it has Alexa at the center of everything. More than a decade after the Fire Phone quietly disappeared, the e-commerce giant is reportedly back in the mobile hardware game with a device codenamed "Transformer." If the reports are accurate, this could be one of the most interesting smartphones of 2026. Amazon's Smartphone Comeback: What the "Transformer" Really Is The new device is being developed inside Amazon's Devices and Services division — the same team behind Echo speakers, Kindle e-readers, and Ring doorbells. According to reports citing anonymous insiders, the smartphone is designed to serve as a deeply integrated hub for Amazon's ecosystem of apps and services. Think of it less as a traditional smartphone and more as a supercharged remote control for your Amazon life. The device is expected to offer personalized features tied directly …