Reddit Says It’s Looking For More Acquisitions In Adtech And Elsewhere
Reddit acquisitions target adtech and AI capabilities to accelerate monetization across 121M daily active users in 2026.
Matilda
Reddit Says It’s Looking For More Acquisitions In Adtech And Elsewhere
Reddit Acquisitions Signal Aggressive 2026 Growth Push Is Reddit buying companies in 2026? Yes—and adtech leads the charge. The platform's CFO confirmed active pursuit of acquisitions that either leverage Reddit's 121 million daily active users or expand its audience base. These strategic buys accelerate product development by six to twelve months while enhancing monetization capabilities. With $690 million in ad revenue last quarter and AI search emerging as a new frontier, Reddit's M&A playbook is becoming central to its path toward sustainable profitability. Credit: stockcam / Getty Images Why Reddit's Acquisition Strategy Is Different This Time Reddit isn't chasing vanity metrics or user-count inflation with its acquisition targets. Instead, CFO Andrew Vollero outlined a disciplined framework during the company's Q4 earnings call: every potential deal must either amplify capabilities across Reddit's massive scale or directly grow its user ecosystem. Thi…
