Reddit Looks To AI Search As Its Next Big Opportunity
Reddit AI search usage surged 1,400% in 2025. Here's how it plans to monetize this explosive growth and challenge traditional search.
Matilda
Reddit Looks To AI Search As Its Next Big Opportunity
Reddit AI Search Could Reshape How We Find Answers Online What happens when 80 million people weekly turn to Reddit not just to scroll, but to search ? Reddit's AI search feature is rapidly evolving from an experimental tool into a potential revenue powerhouse. With weekly active users for its AI-powered Answers feature exploding from 1 million to 15 million in 2025 alone, the platform is betting that conversations—not just links—will define the next generation of search. CEO Steve Huffman now calls this "the best on the internet" for questions with no single right answer. Credit: Google Why Traditional Search Falls Short for Real Human Questions Most search engines excel at finding known destinations. Type "weather San Francisco" or "Wikipedia quantum physics," and algorithms deliver precise links. But what about messier, nuanced queries? "How do I handle a toxic coworker without quitting?" or "What's it really like living off-grid in M…