Meta metaverse strategy shifts as Horizon Worlds goes mobile-first, separating from Quest VR amid Reality Labs losses.
Matilda
Meta’s Metaverse Leaves Virtual Reality
Meta Metaverse Pivot: Horizon Worlds Ditches VR for Mobile Meta is dramatically rethinking its metaverse vision. The company announced Thursday that Horizon Worlds, its immersive virtual platform, will shift to a mobile-first strategy—explicitly separating from Quest VR headsets. This major pivot answers a key question many users have asked: Is Meta abandoning the metaverse? Not exactly. Instead, Meta is refocusing Horizon Worlds to reach billions of mobile users while continuing to invest in VR hardware through its Reality Labs division. The move signals a pragmatic evolution in how the tech giant approaches virtual social experiences. Meta Metaverse Strategy Takes A Mobile-First Turn Meta's announcement marks a significant evolution in how the company approaches social virtual experiences. Horizon Worlds, which launched in 2021 as a VR-exclusive platform, will now prioritize mobile accessibility. The update means users can join social games and creative spaces directly from their s…
