Google’s Subscriptions Rise In Q4 As YouTube Pulls $60B In Yearly Revenue

YouTube revenue reaches $60B annually as paid subscriptions hit 325 million users in latest earnings report.
Matilda
Google’s Subscriptions Rise In Q4 As YouTube Pulls $60B In Yearly Revenue
YouTube just crossed a major milestone: $60 billion in annual revenue, powered by explosive growth in paid subscriptions and resilient ad performance. The platform now counts 325 million paying users across YouTube Premium and Google One—a 25 million jump in just three months—while ad revenue climbed 9% year-over-year despite missing analyst expectations slightly. Here's what these numbers reveal about the future of digital video. Credit: CFOTO/Future Publishing / Getty Images Subscriptions Become YouTube's Growth Engine Paid subscriptions are rapidly transforming YouTube's business model. Alphabet reported 325 million paying users across its Google One cloud storage service and YouTube Premium's ad-free experience—a significant acceleration from 300 million users just 90 days earlier. That's 25 million new subscribers added in a single quarter during what's typically a competitive holiday season for streaming services. The momentum centers on YouTube Premium's…