From Svedka To Anthropic, Brands Make Bold Plays With AI In Super Bowl Ads
AI Super Bowl ads 2026 stunned viewers with bold brand plays—from Svedka's dancing robots to Anthropic's anti-ad controversy.
Matilda
From Svedka To Anthropic, Brands Make Bold Plays With AI In Super Bowl Ads
AI Super Bowl Ads 2026: Bold Brand Plays That Stunned Viewers Which brands used AI in Super Bowl 2026 commercials? Vodka maker Svedka debuted the first primarily AI-generated national spot featuring dancing robots, while Anthropic launched a provocative ad campaign declaring "Ads are coming to AI. But not to Claude"—sparking an immediate backlash from OpenAI CEO Sam Altman. These bold moves signal AI's evolution from marketing tool to central brand narrative as Super Bowl LX kicks off Sunday at Levi's Stadium. Credit: Svedka The 2026 Big Game marks a pivotal shift in advertising history. Last year's commercials merely showcased AI products. This year, brands weaponized the technology itself—using generative models to produce visuals, choreography, and even strategic messaging that deliberately antagonizes competitors. The result? A fascinating collision of creativity, controversy, and corporate one-upmanship playing out in 30-second increments between touchdowns. Sve…