As It Preps Specs For The Masses, Snap’s Q4 Shows Revenue Growth But Fewer Daily Users
Snap Q4 revenue hits $1.7B with 10% growth, but daily users fall to 474M as company bets future on Specs AR glasses launch.
Matilda
As It Preps Specs For The Masses, Snap’s Q4 Shows Revenue Growth But Fewer Daily Users
Snap Q4 Earnings Reveal Growth Paradox Snap reported $1.7 billion in Q4 revenue—a 10% year-over-year increase—while daily active users unexpectedly dipped to 474 million. The company's Snap+ subscription service surged 71% to 24 million paying members, signaling progress in revenue diversification. Yet declining engagement in key markets raises questions as Snap prepares to launch its next-generation Specs AR glasses later this year. Investors now face a critical question: Can hardware innovation offset softening social media growth? Credit: Brian Heater Snap's latest quarterly performance presents a study in contrasts. On one hand, the company delivered its strongest revenue quarter since 2023, with average revenue per user climbing to $3.62. Net income jumped to $45 million, a fivefold improvement over the previous year. These figures suggest Snap's aggressive push beyond advertising—into subscriptions and soon hardware—is gaining traction. But beneath the financial optimis…
