Alexa+, Amazon’s AI Assistant, Is Now Available To Everyone In The US

Alexa+ launches nationwide with free unlimited access for Prime members. Discover its AI capabilities and real-world uses.
Matilda
Alexa+, Amazon’s AI Assistant, Is Now Available To Everyone In The US
Alexa+ Is Now Free for All US Prime Members Amazon's upgraded AI assistant, Alexa+, is officially available to every U.S. customer starting February 4, 2026. Prime members receive unlimited, free access across all Echo devices and the Alexa app, while non-Prime users can still engage with Alexa+ for free through the Alexa website or mobile app—though with some usage limits. This rollout marks a major shift for Amazon's voice assistant, transforming it from a simple command-taker into a conversational AI companion capable of planning trips, managing calendars, and even booking dinner reservations without human intervention. Credit: Amazon Beyond "Smart Home": What Alexa+ Actually Does Differently The original Alexa excelled at turning lights on and off or setting kitchen timers. Alexa+ operates on another level entirely. It maintains natural, multi-turn conversations where context carries across exchanges. Ask it to plan a weekend getaway to Austin, then follow up with &q…