Threads ads are now rolling out worldwide—discover how Meta’s ad expansion impacts users, creators, and brands in 2026.
Matilda
Threads Rolls Out Ads to All Users Worldwide
Threads Ads Roll Out Globally: What Users and Marketers Need to Know Meta has officially launched ads on Threads for all users around the world—a move that signals the platform’s shift from experimental social app to full-fledged advertising channel. Starting January 28, 2026, the rollout will be gradual, with Meta estimating it could take several months before every user sees ads in their feed. If you’ve been wondering whether Threads would become another ad-supported feed like Instagram or Facebook, the answer is now clear: yes. Credit: Jakub Porzycki/NurPhoto/ Getty Images The decision comes as Threads hits a major milestone—over 400 million monthly active users—just two and a half years after its July 2023 debut. For marketers, this global ad launch opens new opportunities. For everyday users, it means a changing experience on a platform once praised for its simplicity and lack of commercial noise. Why Meta Is Pushing Ads on Threads Now Meta’s timing isn’t accidental. With Threads surp…
