Spotify Raises its Subscription Prices in the US Again

Spotify raises U.S. subscription prices to $12.99/month—its third hike since 2023. Here’s why and what it means for listeners.
Matilda
Spotify Raises its Subscription Prices in the US Again
Spotify Raises U.S. Prices Again: What Subscribers Need to Know Spotify has raised its individual U.S. subscription price from $11.99 to $12.99 per month—the third increase in just three years. The change takes effect with your next billing cycle, and the company says it’s necessary to “continue offering the best possible experience” while supporting artists. If you’re wondering why Spotify keeps getting more expensive or whether it’s still worth it, you’re not alone. Credit: Spotify Why Is Spotify Raising Prices Again? In a message sent to subscribers this week, Spotify confirmed the new $12.99 monthly rate for its Individual plan in the United States. This marks the third price bump since 2023, when the service cost just $9.99 per month. According to internal communications, these adjustments reflect “the value that Spotify delivers” and help fund ongoing improvements to audio quality, discovery algorithms, and artist compensation. The timing aligns with broader industry trends. Competit…