Snap Gets Serious About Specs, Spins AR Glasses Into Standalone Company
Snap Specs spin off into dedicated Specs Inc. subsidiary ahead of 2026 consumer launch.
Matilda
Snap Gets Serious About Specs, Spins AR Glasses Into Standalone Company
Snap Specs AR Glasses Get Their Own Company—Here's Why Snap just made a major bet on its future: the company has spun off its AR glasses division into a standalone entity called Specs Inc., signaling serious commitment to wearable computing. The move comes ahead of a consumer launch expected later this year for the fifth-generation Specs hardware. If you've wondered whether Snap's decade-long AR journey would ever reach mainstream audiences, this structural shift suggests the answer is finally yes—and the company isn't leaving anything to chance. Credit: Brian Heater Why a Separate Company Changes Everything Creating Specs Inc. isn't just corporate reshuffling. Snap explicitly stated the subsidiary allows for "greater operational focus and alignment" as it pushes toward mass-market adoption. This mirrors strategies from other tech leaders who've treated hardware divisions as distinct profit centers rather than side projects. For Snap, it means dedicated e…